Makropol is an identity based in Copenhagen founded by media director Mads Damsbo. Makropol wants to curate and create transforming audiovisual experiences in a digital age. Together with film producers and directors, interaction designers and game designers, artist and coders, Makropol is a progressive hotbed for talents who work with storytelling in this new media landscape.
Makropol takes pride in being undefined until it’s connected to an idea or project. It has an ever-changing nature, which is what makes it flexible and applicable in cross-medial constellations.
Take a look at our projects or current endeavours below.
This fall has been fantastic. First our virtual reality project goes trough and now, after many months of development (and impatience) New Danish Screen decided to support the development of a prototype for an interactive documentary about the talented singer songwriter Teitur.
The project is called Story Music, as does Teiturs album, and features 10 original songs and fantastic footage from the Faroe islands where Teitur found his inspiration.
The point of the interactive format will be to let people choose their own path through the film, thus resonating with the theme of the music, that one should follow the beat of ones own heart.
Just in. Makropol has been given the opportunity to do something that nobody has done before. A virtual reality arthouse film.
We call the project SKAMMEKROGEN which in Danish means the nook of shame. This is because the story revolves around the unstated shame around a family dinner table and the consequences of letting the truth out. But this dinner is not experienced flat on a screen, not nearly.
The Danish Film Institute – apparently – believe that we can forge a narrative where audience members will experience the scene as if they where inside the characters looking out. Luckily we believe the same. And so does Dark Matters, whom we are embarking with on this crazy ride in innovating media experiences.
So look forward to an in body experience – coming spring 2014.
Over the summer Makropol has been cursing the internet connection between Canada and Denmark. Why? Because our interactive symphony is being build by the great people of Helios Design Labs and Skype simply can’t handle 3 way video conferences with screen-share.
Anyway – our 10 weeks of coding, crunching and designing is beginning to pay of and soon we can release the beta model. We can’t wait.
This week we started shooting material for the World Online Orchestra project
We have placed individual musicians of the Copenhagen Phill in some alternative locations, far away from their normal inhabitat.
So far we have been filming a double-bass in the streets of Copenhagen, a viola in a cozy apartment in Frederikberg, two beer-drinking horns in restaurent “Grøften”, a bassoon near a beautiful fountain and two oboes drifting in the small boats located in Tivoli.
We have two weeks left of filming and we are looking so much forward to catch the musicians of the Copenhagen Phill at more exciting and challenging locations.
Last weekend we had a programmathon developing our newest app, Recho.
Recho is a location-based sound experience where the user is able to drop their personal-created sounds at a specific location. When connected to the app, you can walk around listening to sounds that other people have dropped along the way. Imagine walking through Kongens Have, listening to audial events that took place at the very spot you are standing in. It could be concerts, lectures, atmospheres or even a little secret.
The prototype is now ready, and we can’t wait to share it with you!
In a few months we invite friends and foes to come and try out our prototype in Kongens Have, so keep an eye on this site or facebook – we would love to have you and your echo as company.
Finally, after 2 years of work, we can present the product of our collaboration with the filmmagazine Ekko. It’s a billboard chart of the best short films in Denmark. It has been long waited that someone gathered and gatekept these gems, and I believe this list will be a big success.
The dynamic list holds already 10 amazing films and every week 2 new films will get the chance to jump on. The list premieres this monday and the link is this: www.ekkofilm.dk/shortlist
We are more than proud to invite you to a springparty on the 8th of May at LiteraturHaus. In celebration of all the good things happening for Makropol and all the good people around us, we are opening up for a night with live music films and visuals, with som good cousine thrown in the mix.
Follow this link and join the event to learn more. Earlybird tickets can also be bought here. Cant wait to see you!
17:00 DOORS OPEN
17:30 SCREENING OF DICTE
18:30 VALDEMAR HAVE – IN CONCERT
19:00 FOOD IN THE YARD
20:00 DJ – TBA
21:00 TEITUR + SCREENING OF THE LOAD
22:00 VJ SESSION WITH TURBO
23:00 DJ – TBA
Makropol takes on the startup circuit.
Growing films is a cooperation between New Danish Screen and Connect Denmark, an effort to help good ideas from the film industry become good business. A great initiativ that hopefully will help the industry become more sustainable.
Makropol has for a while, had an idea to work in a new way with user-generated video content. So yesterday we pitched our app idea Take together with 12 other cool projects and there was a great responds. Take was selected with 4 other ideas, to be part of the Growing Films initiative, where we will be shaped up and refined in both concept and business model, so that we can pitch to investors in the fall.
Well here we go.
Our good friends from the theater group Flyvende grise are performing a whacky but insightful piece with a silent movie theme.
We are BIG fans of what they do with the theater medium so we couldn’t help ourselves when they asked us to do a trailer. So here it is, “The cake-catapult”. Bon appetit!
CTC Media, Russia’s leading independent media company, is working with Russian telecom MTS to launch an integrated branded content campaign.
For this, it’s looking for transmedia ideas that stimulate mobile internet use with mixed-video storytelling. The use of gaming, live events, and dual-screen content are encouraged.
And guess what? Makropol has just the right idea.
Fortunately MIPCube and CTC Media felt the same way and invited us to pitch infront of them on the 8. of April. If you are at MIPTV, please come by, we can promise you, we will do our best to entertain you.
mads damsbo - founder and lead producer
Mads has been working in the cross-fire between living images and online user-experiences for 3 years. His work began at the National Gallery of Denmark and has from there developed into a quest to push the limits of what this new storytelling platform can do. In 2011 he founded the company Makropol together with a film producer and a digital anthropologist. Mads background is in filmmaking as a producer at the renowned alternative film school Super16 and holds a BA in media directing from the Danish school of Media and Journalism.
firstname.lastname@example.org | +45 6160 6164
lisa bregneager – project manager
Lisa holds a MA in Theatre and Performance Art and a BA in Musicology from University of Copenhagen. The last seven years she has been working with terms like intermediality and remediation in theory and practice. Through sound, video and body she examines reality – and how it is perceived.
email@example.com | +45 5354 5631
Kristian Kamp – executive assistant
The creation of musical structures and its implementation in cross-medial structures has been one of Kristians fascinations for several years. It began in ’99, were he in 1′st grade learned to play the guitar. The early entrance to the world of music made him adventurous and today he functions as a composer and inter-medial artist, which works represents contemporary classical music, installations, filmscores etc.
Kristian is currently taking a BA in Electronic Music Composition and Dissemination at The Conservatory of Esbjerg.
firstname.lastname@example.org | +45 2227 9266