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Makropol is an entity formed of artist and entrepreneurs, filmmakers and designers. Based in Copenhagen and lead by Johan Knattrup Jensen and Mads Damsbo, Makropol strives to create transforming stories with tools from the new digital age. Our credo is that art can drive innovation, and innovation can be art.

Our current obsession and fascination is with how we tell great stories in virtual reality.

Subscribe to the Makropol IDEAFEED here:




Get VR:LAB Catalouge

Open Orchestra




The Doghouse

Digital presskit




Cph Phil #2

How To Say Goodbye



Feb 9 2016

Ewa is a woman that anyone can embody. She is a chance to become present in a fiction.

It’s a story of a young girls coming of age and her struggle to escape her given reality.

Her story will depend on the subject inside her. But remember, to become Ewa, she will in turn become you.

Ewa is slowly becoming real and will ultimately exist as a feature length virtual reality film experience.

VR:NORDIC will be a (new) reality.

Jun 10 2015

The promise of VR is unfolding all around the world. Triggered by Facebook’s acquisition of Oculus, global players are emerging with accessible consumer friendly tech that will allow millions of audiences to experience the thrill of escaping reality. Samsung and Oculus, with their Gear VR and Google with Cardboard VR, have cheekily set the scene for an early peak in to this fascinating future, but the question remains; What will we be experiencing, in these virtual realities?

To answer this we will invite 10 up and coming Nordic artist, filmmakers and experience designers to submit their vision of what the medium can convey. With a small budget, and access to Makropol’s VR record kit, talents will produce experimental experiences, focused on storytelling, lasting up to 10 minutes, that will premiere during CPH:DOX at a symposium dedicated to VR. International guests and speakers will be flown in to give their perspectives of the emerging possibilities and pitfalls of VR. All the original VR experiences will be gathered on an app (VR:CHANNEL) that will work as a continued feed of new experiences to be explored through smartphone VR devices.

VR:NORDIC is supported by Nordic Culture Fund.

Subscribe to Makropol’s ideafeed to keep updated!



May 6 2015

To kick off Makropol’s grand collaboration with Copenhagen Phil, we are inviting interested to join us for a night of symphonic experiments.

For now I cant say more, but take a look at the Facebook event if you want to come.

The craft of building your own medium.

Mar 19 2015

As a catalyst and producer of several media experiences, Mads has always been interested in the role of the user (formally known as the audience) and their interactions with stories. He believes that if content is king, then context is queen, and thus the medium that channels the story in some ways actually is the story.
Through various cases, like the virtual reality piece “The Doghouse” and the location- aware sound­sharing app “Recho”, he will explore some of the building blocks that are available for storytellers and experience designers in this new paradigm.

Next upp CIID. Get tickets here.

Digital Biscuit

Feb 5 2015

Makropol was proud to present The Dog house at this years film and technology forum Digital Biscuit in Dublin.

We had the honor of hosting the great David Chase (Sopranos) at the table where he had the delight of becoming a danish middel age mom with a drinking problem. He remained remarkably silent during the 18 minutes inside the VR experience.

Meanwhile, Mads gave a talk about crafting ones own medium for storytelling, which was pretty well received. So… it might not be the last time this will be the subject for a public rant.

See a description of the talk here.

Mads at TEDx HoP

Aug 5 2014

This years Ted x event at the House of Parliament in London had its focus on democracy and in that context, Mads was invited to speak about democratising classical music.
So with WOO as an example he took the stage on the little round red carpet and gave it a shot. Here is the result.

Recho 1.0

Mar 18 2014

Things have really started to move here at Makropol. And the first mover of them all is Recho. An app that leaves sounds where they where recorded. This cute little socialmedia soundspecific audio-thing has been supported by the progressive Shareplay and is set to launch for the public at SPOT festival in the beginning of May.

At the same time, Recho won a startup-competition in Oslo called Mashup Norway where part of the prize was an all included trip to Sillicon Valley to pitch to VCs and collaborators. Recho also became part of the hyped SWIM lab where it is set to be developed further with the help of international tutors and consultants.

Click by this page to learn more about Recho. See video below for a short walkthrough.

Recho was created by Åsmund Sollihøgda and Mads Damsbo by the seaside in Cannes, France, last year. It’s since been made in to a functional prototype and attracted various content providers and partners, such as The Danish National Broadcaster, Unesco and The Danish Cultural Heritage Program.



Jan 24 2014

FIPA, Festivales Internationale des Programmes Audiovisuel, is happening now in Biarritz, France – and we are here! Why you ask? Well because are project World Online Orchestra (WOO) has been chosen to compete in the interactive section of the festival called SMART FIP@.

Yesterday we presented WOO and we were extremely happy to feature a live performance of a musician recording directly in to the WOO. See the video below.

Havn’t tried the WOO beta yet? Well dont delay, try it here: WOO

Happy New Year

Jan 2 2014

2013 was WUNDERBAR and we cant wait to show you whats in store for 2014. This video will give some hints.

Story Music

Nov 9 2013

This fall has been fantastic. First our virtual reality project goes trough and now, after many months of development (and impatience) New Danish Screen decided to support the development of a prototype for an interactive documentary about the talented singer songwriter Teitur.

The project is called Story Music, as does Teiturs album, and features 10 original songs and fantastic footage from the Faroe islands where Teitur found his inspiration.

The point of the interactive format will be to let people choose their own path through the film, thus resonating with the theme of the music, that one should follow the beat of ones own heart.


mads damsbo - Founder and lead producer

With a background in film and media directing and with a passion for technology and experience design, Mads has found himself involved in a wide variety of alternative projects exploring the frontier of new media storytelling. He considers himself a craftsman and creative producer, and sometimes an artist and conceptual junkie.

Contact: | +45 6160 6164

Follow: twitter | facebook | linkedin | instagram


johan knattrup jensen – Partner, director and artist

Johan is schooled through the progressive alternative filmschool Super16 where he learned the value of a good story and how it impacts an audience. With his experience in theatre, performance and as a dramatic writer he infiltrates the core of story development at Makropol.



darshika karunahara – Business developer and community manager.

After working four years as a marketing coordinator for IBM, Darshika learned that making erotic podcasts and empowering challenged communities through new technology was more rewarding, and as the VR wave started to appear in the horizon she wasn’t shy to jump on her boogie board and surf with Makropol, where she now serves as a beacon for how to turn new media experiences in to sustainable business.

Follow: facebook linkedin


Simon Herzog - Maker, interaction designer, and communicator.

Simon has specialised in one thing – everything. His fascination with technology, history, and nature, combined with his incorrigible optimism, has driven him to invent, cultivate, and communicate impactful ideas. When he’s not designing devices and experiences, he’s a pitch coach and startup consultant committed to bring out the best in people and their ventures. In his sparse free time Simon enjoys futurism, birds of prey, and lock picking.



sven vinge madsen - Realisateur, professeur, sculpteur.

Sven walks the fine line between earthbound humbleness and outspoken megalomania. He is by far the most knowledgeable man connected to Makropol, reaching from English litteratur, through Russian avantgarde filmmaking and to American history. When Sven isn’t working on his documentary masterpiece (a reconstruction of his father) he enjoys french cuisine, boating and late nights alone with Louis CK and pornhub.

Can not be contacted.


signe ungermand - Dyslexic intern.

Signe has temporary left her bachelor study-nest in Aarhus at Multiplatform Storytelling and Production to join Makropol in the process of exploring new corners of virtual reality. When Signe is not busy watching 2-for-1 movies at the cinema on Tuesday nights, she enjoys gambling all of her Goverment-funded money on under the alias CallMeMorfar.